์ ๋ชฉ: "์ต๊ด์ ํ"
์ ์: ์ฐฐ์ค ๋ํ๊ทธ
keyword
๋ ๋ฆฌ ์ค์ฝฐ์ด์ด(๊ธฐ์ต์ ๋ฌธ๊ฐ), ํํจ์ค(ํฉ์๋ํธ ์น์ฝ ๊ด๊ณ ), ๋๋ ์ดํฌ ์คํ์จ(P&G, ํ๋ธ๋ฆฌ์ฆ ๊ด๊ณ ), ํ ๋ ๋์ง(๋ฏธ์ ์ถ๊ตฌ ๊ฐ๋ ), ๋น ์์จ(ํ๋์ค ์ฅ๊ต, ๋ฏธ์ค ์์ฝ์ฌ ์น๋ฃํํ), ๋ค์ด์ ์์ฆ๋ฆฐ(์ต๊ด ๋ฐ์ ํ๋ จ), Small wins - beast barracks, ํธ๋๋น์ค(์คํ๋ฒ ์ค ์ฐ์์ฌ์), ๋ฌด๋ ์ด๋ธ(์์ ๋ ฅ ์คํ), ์์ธ (์คํ๋ฒ ์ค CEO, ๋ฏธ์ ์ถ๊ตฌ ๋ถ์), ํด ์ค๋(์ต๋ ์๋ฅ๋ฏธ๋ ํ์ฌ ์์ฝ์ CEO), ์ค๋๋ฅ ํด(์๋งํธ, ํ๊ฒ, ์ฝ์คํธ์ฝ ๋ฐ์ดํฐ ๋ถ์๊ฐ), ์๋ฆญ ์๊ฒ(๋ฐ์ดํฐ ๋ถ์๊ฐ), ์ค๋ ์๋(๋๋ค ํ์ฐ์ค ์ถํ์ฌ)
๊ด๋ จ ์๋ฃ
https://psycnet.apa.org/search/results?term=Squire,%20Larry%20R.&latSearchType=a
https://en.m.wikipedia.org/wiki/Claude_C._Hopkins
Claude C. Hopkins - Wikipedia
Claude C. Hopkins (1866โ1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. BiographyEdit Claude C
en.m.wikipedia.org
https://en.m.wikipedia.org/wiki/Nathan_Azrin
Nathan Azrin - Wikipedia
Nathan H. Azrin (November 26, 1930 โ March 29, 2013) was a behavioral modification researcher, psychologist, and university professor. He taught at Southern Illinois University and was the research director of Anna State Hospital between 1958 and 1980.
en.m.wikipedia.org
https://ko.wikipedia.org/wiki/%ED%82%B9%EC%8A%A4%ED%81%AC%EB%A1%9C%EC%8A%A4_%ED%99%94%EC%9E%AC
ํน์คํฌ๋ก์ค ํ์ฌ - ์ํค๋ฐฑ๊ณผ, ์ฐ๋ฆฌ ๋ชจ๋์ ๋ฐฑ๊ณผ์ฌ์
์ํค๋ฐฑ๊ณผ, ์ฐ๋ฆฌ ๋ชจ๋์ ๋ฐฑ๊ณผ์ฌ์ . ํน์คํฌ๋ก์ค ํ์ฌ ํน์คํฌ๋ก์ค ํ์ฌ์ ๋์ํ๊ธฐ ์ํด ์ถ๋ํ ์๋ฐฉ์ฐจ์ ๊ตฌ๊ธ์ฐจ, ๊ฒฝ์ฐฐ์ฐจ. ์์ฝ ๋ ์ง 1987๋ 11์ 18์ผ ์๊ฐ 19์ 30๋ถ(UTC) ์์น ํน์คํฌ๋ก์ค ์ธ์ธํธํํฌ
ko.wikipedia.org
'๐ Book' ์นดํ ๊ณ ๋ฆฌ์ ๋ค๋ฅธ ๊ธ
| [2023-17] ๋๋ ํ์ฌ ๋ค๋๋ฉด์ ๊ณต๋ถํ๊ธฐ๋ก ํ๋ค (์ฌํ ๋ค์นด์ ํค) (0) | 2023.09.06 |
|---|---|
| [2023-16] ์๋ง์ ๋๊ณผํ(ํด.J.์ญ) (0) | 2023.08.31 |
| [2023-14] Quit : ์์ฃผ ๊ทธ๋ง๋๋ ์ฌ๋๋ค์ ์ด๋ป๊ฒ ์ฑ๊ณตํ๋๊ฐ (0) | 2023.07.22 |
| [2023-13] ํ๋ฒ๋ 100๋ ์ ํต ๋งํ๊ธฐ ์์ (0) | 2023.07.12 |
| [2023-12] ๋ฏธ๋ฃจ๊ธฐ์ ๊ธฐ์ (0) | 2023.07.06 |
์ ๋ชฉ: "์ต๊ด์ ํ"
์ ์: ์ฐฐ์ค ๋ํ๊ทธ
keyword
๋ ๋ฆฌ ์ค์ฝฐ์ด์ด(๊ธฐ์ต์ ๋ฌธ๊ฐ), ํํจ์ค(ํฉ์๋ํธ ์น์ฝ ๊ด๊ณ ), ๋๋ ์ดํฌ ์คํ์จ(P&G, ํ๋ธ๋ฆฌ์ฆ ๊ด๊ณ ), ํ ๋ ๋์ง(๋ฏธ์ ์ถ๊ตฌ ๊ฐ๋ ), ๋น ์์จ(ํ๋์ค ์ฅ๊ต, ๋ฏธ์ค ์์ฝ์ฌ ์น๋ฃํํ), ๋ค์ด์ ์์ฆ๋ฆฐ(์ต๊ด ๋ฐ์ ํ๋ จ), Small wins - beast barracks, ํธ๋๋น์ค(์คํ๋ฒ ์ค ์ฐ์์ฌ์), ๋ฌด๋ ์ด๋ธ(์์ ๋ ฅ ์คํ), ์์ธ (์คํ๋ฒ ์ค CEO, ๋ฏธ์ ์ถ๊ตฌ ๋ถ์), ํด ์ค๋(์ต๋ ์๋ฅ๋ฏธ๋ ํ์ฌ ์์ฝ์ CEO), ์ค๋๋ฅ ํด(์๋งํธ, ํ๊ฒ, ์ฝ์คํธ์ฝ ๋ฐ์ดํฐ ๋ถ์๊ฐ), ์๋ฆญ ์๊ฒ(๋ฐ์ดํฐ ๋ถ์๊ฐ), ์ค๋ ์๋(๋๋ค ํ์ฐ์ค ์ถํ์ฌ)
๊ด๋ จ ์๋ฃ
https://psycnet.apa.org/search/results?term=Squire,%20Larry%20R.&latSearchType=a
https://en.m.wikipedia.org/wiki/Claude_C._Hopkins
Claude C. Hopkins - Wikipedia
Claude C. Hopkins (1866โ1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. BiographyEdit Claude C
en.m.wikipedia.org
https://en.m.wikipedia.org/wiki/Nathan_Azrin
Nathan Azrin - Wikipedia
Nathan H. Azrin (November 26, 1930 โ March 29, 2013) was a behavioral modification researcher, psychologist, and university professor. He taught at Southern Illinois University and was the research director of Anna State Hospital between 1958 and 1980.
en.m.wikipedia.org
https://ko.wikipedia.org/wiki/%ED%82%B9%EC%8A%A4%ED%81%AC%EB%A1%9C%EC%8A%A4_%ED%99%94%EC%9E%AC
ํน์คํฌ๋ก์ค ํ์ฌ - ์ํค๋ฐฑ๊ณผ, ์ฐ๋ฆฌ ๋ชจ๋์ ๋ฐฑ๊ณผ์ฌ์
์ํค๋ฐฑ๊ณผ, ์ฐ๋ฆฌ ๋ชจ๋์ ๋ฐฑ๊ณผ์ฌ์ . ํน์คํฌ๋ก์ค ํ์ฌ ํน์คํฌ๋ก์ค ํ์ฌ์ ๋์ํ๊ธฐ ์ํด ์ถ๋ํ ์๋ฐฉ์ฐจ์ ๊ตฌ๊ธ์ฐจ, ๊ฒฝ์ฐฐ์ฐจ. ์์ฝ ๋ ์ง 1987๋ 11์ 18์ผ ์๊ฐ 19์ 30๋ถ(UTC) ์์น ํน์คํฌ๋ก์ค ์ธ์ธํธํํฌ
ko.wikipedia.org
'๐ Book' ์นดํ ๊ณ ๋ฆฌ์ ๋ค๋ฅธ ๊ธ
| [2023-17] ๋๋ ํ์ฌ ๋ค๋๋ฉด์ ๊ณต๋ถํ๊ธฐ๋ก ํ๋ค (์ฌํ ๋ค์นด์ ํค) (0) | 2023.09.06 |
|---|---|
| [2023-16] ์๋ง์ ๋๊ณผํ(ํด.J.์ญ) (0) | 2023.08.31 |
| [2023-14] Quit : ์์ฃผ ๊ทธ๋ง๋๋ ์ฌ๋๋ค์ ์ด๋ป๊ฒ ์ฑ๊ณตํ๋๊ฐ (0) | 2023.07.22 |
| [2023-13] ํ๋ฒ๋ 100๋ ์ ํต ๋งํ๊ธฐ ์์ (0) | 2023.07.12 |
| [2023-12] ๋ฏธ๋ฃจ๊ธฐ์ ๊ธฐ์ (0) | 2023.07.06 |
