μ λͺ©: "μ΅κ΄μ ν"
μ μ: μ°°μ€ λνκ·Έ
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λ 리 μ€μ½°μ΄μ΄(κΈ°μ΅μ λ¬Έκ°), νν¨μ€(ν©μλνΈ μΉμ½ κ΄κ³ ), λλ μ΄ν¬ μ€νμ¨(P&G, νλΈλ¦¬μ¦ κ΄κ³ ), ν λ λμ§(λ―Έμ μΆκ΅¬ κ°λ ), λΉ μμ¨(νλμ€ μ₯κ΅, λ―Έμ€ μμ½μ¬ μΉλ£νν), λ€μ΄μ μμ¦λ¦°(μ΅κ΄ λ°μ νλ ¨), Small wins - beast barracks, νΈλλΉμ€(μ€νλ² μ€ μ°μμ¬μ), 무λ μ΄λΈ(μμ λ ₯ μ€ν), μμΈ (μ€νλ² μ€ CEO, λ―Έμ μΆκ΅¬ λΆμ), ν΄ μ€λ(μ΅λ μλ₯λ―Έλ νμ¬ μμ½μ CEO), μ€λλ₯ ν΄(μλ§νΈ, νκ², μ½μ€νΈμ½ λ°μ΄ν° λΆμκ°), μλ¦ μκ²(λ°μ΄ν° λΆμκ°), μ€λ μλ(λλ€ νμ°μ€ μΆνμ¬)
κ΄λ ¨ μλ£
https://psycnet.apa.org/search/results?term=Squire,%20Larry%20R.&latSearchType=a
https://en.m.wikipedia.org/wiki/Claude_C._Hopkins
Claude C. Hopkins - Wikipedia
Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. BiographyEdit Claude C
en.m.wikipedia.org
https://en.m.wikipedia.org/wiki/Nathan_Azrin
Nathan Azrin - Wikipedia
Nathan H. Azrin (November 26, 1930 – March 29, 2013) was a behavioral modification researcher, psychologist, and university professor. He taught at Southern Illinois University and was the research director of Anna State Hospital between 1958 and 1980.
en.m.wikipedia.org
https://ko.wikipedia.org/wiki/%ED%82%B9%EC%8A%A4%ED%81%AC%EB%A1%9C%EC%8A%A4_%ED%99%94%EC%9E%AC
νΉμ€ν¬λ‘μ€ νμ¬ - μν€λ°±κ³Ό, μ°λ¦¬ λͺ¨λμ λ°±κ³Όμ¬μ
μν€λ°±κ³Ό, μ°λ¦¬ λͺ¨λμ λ°±κ³Όμ¬μ . νΉμ€ν¬λ‘μ€ νμ¬ νΉμ€ν¬λ‘μ€ νμ¬μ λμνκΈ° μν΄ μΆλν μλ°©μ°¨μ ꡬκΈμ°¨, κ²½μ°°μ°¨. μμ½ λ μ§ 1987λ 11μ 18μΌ μκ° 19μ 30λΆ(UTC) μμΉ νΉμ€ν¬λ‘μ€ μΈμΈνΈνν¬
ko.wikipedia.org
'π Book' μΉ΄ν κ³ λ¦¬μ λ€λ₯Έ κΈ
| [2023-17] λλ νμ¬ λ€λλ©΄μ 곡λΆνκΈ°λ‘ νλ€ (μ¬ν λ€μΉ΄μ ν€) (0) | 2023.09.06 |
|---|---|
| [2023-16] μλ§μ λκ³Όν(ν΄.J.μ) (0) | 2023.08.31 |
| [2023-14] Quit : μμ£Ό κ·Έλ§λλ μ¬λλ€μ μ΄λ»κ² μ±κ³΅νλκ° (0) | 2023.07.22 |
| [2023-13] νλ²λ 100λ μ ν΅ λ§νκΈ° μμ (0) | 2023.07.12 |
| [2023-12] 미루기μ κΈ°μ (0) | 2023.07.06 |
